Last week it was about the Azores, and today I would like to bring everyone a little closer to the island of Madeira and the neighboring island of Porto Santo.
Did you know that Sissi, the famous Empress of Austria, had already fallen in love with Madeira and spent some time there? Likewise, the noble Habsburg family still has close ties with Madeira today. Winston Churchill and Stephen Hawking also took Madeira to their hearts and spent some time here. Of course, Cristiano Ronaldo (CR7) has also contributed greatly to the fact that Madeira is now on everyone's lips in the last 20 years, also because of its museum in Funchal.
But Madeira is also known for the name Flower Island and the traditions associated with it in spring, which culminate in a big festival. Spring in Madeira is the queen and is crowned with the Flower Festival every year after Easter. In honor of spring and the abundant blooms, which are even more intense in Madeira due to the subtropical climate, Funchal is the scene of a magnificent spectacle, the Flower Festival. Thousands of disguised children come to Praça do Município to participate in the erection of a wall of flowers - the Wall of Hope.
The climate, the nature, the leisure activities for hikers and water sports enthusiasts, the food, the people, and the way of life on Madeira are the main arguments for Germans to visit this island. Germany is the country where most of the holidaymakers on Madeira come from, and I do not mean the Germans on the cruise ships. The fastest growing market in Madeira in 2022 was the German market, with growth up +123.3%. The German and UK markets are competing for the lead in outbound travel to Madeira, with Germany having the upper hand last year, yet still behind the French market, which is now a fixture in all parts of Portugal.
Why do so many Germans want to go to Madeira, I ask myself, and the answer is so close. Germans like to hike; you can do that enough on Madeira. Germans love nature, you can get that on every corner in Madeira. Germans are looking for a pleasant climate, not too warm and not too cold, no problem in Madeira, because it is never cooler than 16 degrees and never warmer than 28 degrees all year round. Germans love partying and if possible, in the fresh air, you can find it everywhere and every weekend in a different corner of Madeira. Germans love the beach and the water.
On Madeira you will find plenty of natural pools and beaches from which you can then glide into the warm Atlantic water. Germans want to travel all year round and reduce their wanderlust, which is also possible in Madeira all year round because the climate is always consistently warm. Germans also want to observe nature, such as free-living mammals such as whales and dolphins, or migratory birds, which can be observed here in abundance. But there is also the food, the culture, the people and all the gardens and flower landscapes that you can visit here and make the German heart rejoice. All this and much more speaks for the fact that it is only normal that Germans like to visit the Portuguese islands. Because in addition to Madeira, there is also Porto Santo, the dream island with the kilometer-long beach, which can be easily reached on a day trip by ferry.
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